This is the company that got there first. We were always going to create communities. This is where we ended up doing it. And a few years after we did, after enough of us joined, this is the company that slashed the organic reach of artists and community groups and started deciding what you see and what you don’t see based on who pays them.
This is the company that makes manipulative sentimental ads for the friends who keep you on their platform the longest. This is the company that inserted itself into every relationship in your life and allows an algorithm to mediate your experience.
This is the company that keeps tabs on people who don’t even have a profile. This is the company that spies on you, even when you’re not on their website. They have every photo of you and they made computer systems that can recognise you.
This is the company that failed to keep your data safe, that sold your secrets to an invisible mob of shady internet bottom-feeders. This is the company that allowed US Election ads paid for in rubles. This is the company that enabled filter bubbles, hate speech, and propaganda – to the point where Donald Trump got elected president… and beyond.
It keeps getting worse and worse. I keep wishing we had something better.